A good report

 Feng Shui notes of the four trees: one-year delay is issued research
of fun: Guo Ziwei
my last happy, from May 2008, by colleagues began to buy into slaves converted .2 happy months later , hooked on social networking sites. About a year ago, I began to yell with, happy to write one pair of product research, drag issued so far, been teased a lot. until 2009, the National Day was determined to write. when my Happy Log has reached 299, and 30 million words as much. shows the depth of religious belief.
my own work is a large site, the content of my colleagues have talked about and doing fun, they no more than two arguments. First species that, in the mountains eyed man is king. happy just copy Facebook, nothing, but now the landscape is merely a blog portal has not shot, a shot went out Hell. But Sina blog defeated, Sohu blog defeated , Netease blog also defeated, I ask him, this time to changed to say, it appears that social networking sites attached to the blog can not, in fact, make a separate portal product from SNS is bound to destroy the Hell. Results Sohu. White also failed to complete this glorious mission. Unfortunately, I was already removed from the department he runs is not convenient to go back, really sorry.
there is a variant of this argument, saying that the mailbox door off a shot to Hell. I trying to explain to each other, email and social temperament of the two products are too different, very different product architecture and user interface, can not blend. and then give examples to Yahoo lost relationship. But the weak are crushed to death in the daring interpretation of sound Under the grand strategy: Yahoo Mail be done, does not mean that the gateway to a larger mailbox can not do it. The difficulty of course, there is nothing! of course, the difficulties can be overcome! remarks smell of urine was red my face: I do product a (although the content was done), who discussed the content with doing what products? bored Well, speak the same language.
the dismal understanding of the contents of my colleagues to make the product buzz, although not calm at least you can remain silent. so overwhelming from the time the second argument, see a grin. It is actually very common, is that between the cup Gong staggered, someone asked: hey you play happy? play ah. then you are also playing happy? long ago not to play, not that that point out the game for you, tired of a few days, a long time do not go, people to play around too much to complain, the above is very deserted. Then all the music, heart to heart, all thumbs, thinking that death is approaching fun ups and downs, just a moment of pop.
actually do not have to dig down when his colleagues, exactly the same arguments, I heard no less than 30 times at least, throughout the year, This variety of people and others have predicted the result? to the 2009 National Day so far, happy Alexa Global 101 ranking, the site ranked in the Chinese 12.
I always thought, happy is the best Chinese Internet products , happy is the only R & D personnel can be called a genius of the product team. This is a happy fan point of view, a peer's point of view, the operation of the fun little product for analysis.
happy Why successful? < br> This is a bad subtitle. such a question, if I sell some success in school, that was my most hated things. But the researchers happy, but also not avoid the promotion is not hype this guy is not less than two years Albatron straight time, a miracle.
first say two things right, is rarely mentioned two points. First of all, fun is the most principled of the site, this principle has converted the purity of its products to almost distillation of the core values of a class of things. What is it that the principle of it?
example one happy, I have never seen a case of domestic products can be firmly rejected new user registration. for other products, not to do the dirty trick the user drag in. strange. but happy not give you up to be invited to join by someone else. prohibit a single member of admission, in essence, a social network to give you a quality pre s friends to improve the survival rate of new users.
second example, in the happy time of receipt of the request add friends, you must select the friends category, one option is to come out to a big red box warns you: users to add as many friends, three days of intensive a social network. Only Happy said: promiscuity is not good, donor please behave. other stores such as the greedy trend of friend request, happy eyes, actually treat them worthless. the behavior of lower quality relationships are friends remove iron fist, never indecisive.
example three, in the happy user of the main interface, or system messages, the never come and I have nothing of any promotional elements. whether business promotion Ye Hao, Ye Hao promotion of the product itself, are the word does not exist. This sacrifice, though not too small, but each piece of information exchange for users and even look forward with great confidence. Then it copied many products on the new message prompt innovation, but keep not aloof, harassment, the user may fly into a rage.
like there are many nuances, such as advertising policies, such as privacy policies, such as reduced quality for the protection of the dynamic flow of information and so on. When the pros and cons exist, easy and interference by the lure of the place, happy are the heart, such as stone, with amazing self-control. It's every choice may not be all right, but resolutely upright, not for fame and fortune and lost a large section.
addition to the principle, the not to mention the second point can not be happy but also very high quality in most design details, enough textbooks to refer to as the industry. product designers understand this deep, lay the feeling is easy to get started, the operation easily mm for the product, this is the highest rating possible.
even know very little about the Internet, is dragged into the happy acquaintance in the uncle, aunt, and misguide the also self-taught, handy. Basically, I have never anybody actually had conducted a detailed localization, the vast majority of domestic users to adapt the use of habit. the UI and UE reasonable smooth, breathtaking, pragmatic style of the rigid neither dogmatism nor idealistic doping blind to the logic of a clear technology throughout.
same time, as millions of access-class products, even if the number of users per day rate of five sustained growth performance is still happy to respond calmly. I am happy to visit every day not less than 10 times, the continued use of 17 months, experienced a total failure of the page, no more than 8 times. This is very close to the portal site safety standards. The system architecture of the rational and robust server management, the new companies very 牛逼, so many peers to shame.
fire up the fun, the swarm of similar products. They probably think that if he can get a few Cha Buli game components, you can copy their success. However, there is a followers to follow the happy principle? have a happy follower can follow the quality? The answer is none. even the product powerful white society, but also the expense of privacy in exchange for content distribution. This is the disadvantage of Success , that captures a certain The. As happy to find some tips to make your own success is greatly accelerated. However, these tips are not a golden key to open the treasure, but only the team finishing touches brave. Christians have the legs, the ears as Mangrenmoxiang .
What is the secret of success?
talking about is the so-called know-how before, come find out, in the end what is the social networking site started bottleneck.
first, how to build from scratch a Quality of Friendship?
second, how to make a new user to quickly adapt to unfamiliar products, the environment, and create at least a sense of trust?
most social networking sites have died in these two points above, broken ribs, mouth sprayed with blood. we all know, as long as its breakthrough in the past, so the boat these ten thousand mountains. As we all know, a man as long as 85 to 1 meter long, handsome face and stalwart penis, because of who you'll almost always the same. But just know there ass to use?
challenges, students living on campus network cards, struggling to kill the last .51 second and third tier cities by gender relations play cards, but also struggling to kill the past. happy to play the card, it is a large, need to Several colleagues Gesanchawu to send me invitation link, also said competition to see who first boss to buy. I'll be curious, pulled into a look, speak, how do I become slaves? or A female colleague of the men and slaves?
To understand this, I had to read slower to catch more of this is called Some female slaves back-up. one to two to go, no two days to adapt to the production environment, gradually began to be recorded, the voting attracted the content components, permanent down.
in the typical, simple, happy the initial phase of the user behavior model, the full show out of the four core elements of social gaming, I call to invite interest, evil elements, intimate relationships, achievement motivation.
invitation is simple interest, which means you can invite new users to join, to get the interest of the game virtual currency mm usually. The interests must be able to move you, at the same time not destroy the game balance. It's lower than the operation of the game is more cost-effective, but higher off than game skills. Some basic numerical planning experience.
evil element is a worthy selling point in letters, that means using some kind of evil, from your friends who get benefits or fun. This is the first evil exciting, makes you feel strange, happy; followed you and him again within the bounds of acceptable, shoot me, and the other will not be offended. at a friend's trading, this is the tuning of the slave; parking spaces in the war, this is the stickers to others; to buy a house began a lack of the most evil elements, tepid, and later joined the garden to steal food, the suddenly popular in the globe.
must be emphasized that Only when the evil element in the coexistence relationship with a friend, it will take effect, he felt the , the greater the fun out of him. mischievous mind but closer to the distance between two people, and promote more interaction, it also brings the reality of the topic. Any dream of a product subject transmitted to Cherish such a simple way to get even.
for the affair, the evil element is also one of the means to choose it. through the user moves between the entertainment, you can narrow the relationship between two people, the formation of Some hazy, ambiguous cues. of course, to Nannvzhiqing majority, sometimes including interpersonal, or close to the show on the higher good. including custom action after him, and sale of slaves, slave tuning, gifts, get people to stay or entertain guests, all with the smell of ambiguous, biting components are even more straightforward. is like a mask dance, ambiguous social reality to poke a poke in the diaphragm. though not the main game meal, however, form a delicious flavor, making communication easier and equality.
even meet the above three points, achievement motivation is still the cornerstone of any game. Father Yamauchi said a few decades ago, The decisive game principle is , affair, it is all just a gimmick to import users, but a moment near the beginning of the game exciting. freshness over, the user continues to maintain the momentum can only be fun social game itself. taking into account the risks of innovation and scale effects of income, rather than continue to introduce new games, as several older games will sharpen the few enduring classics.
or get back to it, how fun games to break through the social networking site social start bottleneck. < br> According to Cheng Binghao the readme in the interview, the first user is happy his old colleagues, about 300 people, scattered in all the top social networking companies mm 100 000 users can be called the seed user. they are happy after exposure to of common records, logs, photos, music and other applications are not crazy, this is normal, to attract new users, most of them are products of the new point, not anything else popular goods. Then they found the slave trade and later released the contention spaces. social fun of the game suddenly caught them!
out of interest invited, make fun of or acquaintance with the music gathering motives around the distribution of the seed began to invite users to link, and the hand and dragged to pull to the acquaintance games to go. a new user to play the two, I feel a bit mean, ah, people do not even fun yet? then side with powerful new users to get the game currency. in a very short period of time, there are numerous quality network of relationships to establish the true up, and passing through the game to adapt to the product viscosity and the environment.
bored when playing the game as part of the user time, basically he has built up a sense of trust on the fun at least, may try to write that record, pass a little photo, cast a few votes, and has been friends a positive response. At this time friends were also making one feel bored monotone, with fast response speed, and perhaps also lead to the content of participation, the production going, you come to me.
Since then, this group of users through the product lactation into a long happy social life.
Thus, social gaming is not just over, it will slow the pace of development happy lot. new users into the landing, to integrate into social networks, rely on the lubricating effect of the game, a whole process very smooth, a common stumbling block had been easy to cross in the past. sound.
happy
core strengths and shortcomings mentioned before, happy to have the principles, the quality, but hard to say the ass is so crisp its core strengths. social game is not actually the core strengths can only say that the user to import and mount a very clever means. If the game is the core, that this is not a social product, and is a game, obviously Cheng Binghao do not think so.
I think that the core advantage is happy to ; relationship What kind of effect to play:
1, document and disseminate the information to my life (record / photo / log / footprint / Review / 25 Things / embarrassing stories to tell)
2, published and spread my attitude point of view ( Vote / film / book / truth / Friends impression)
3, recommended me to the discovery and collection (collection / Zhuantie)
4, mild social game (name fate / move him look / present / know me How many / bite, etc.)
5, severe social games (Friends trading / competition Parking / virtual friends / buy a house get garden / fishing, etc.)
relationship built on the basis of the above components, accounted for approximately 2 / 3 of the proportion of individuals remaining dozen games and personal applications, also do our best to add the transmission of interactive elements. most of the components have been defined at design time, the starting point: how to network through relationships interaction, in the net transfer of quality information or the content of information act. And to a large extent by the low quality of the relationship itself to be identified. in the fun, the music, refused to talking to itself. interaction was deliberate attempt to minimize the cost of each interactive movements are encouraged, guided, or even incitement.
based on the interactive relationship has been elevated to the supreme position. in a few under the action of all ten components, whether active or passive, users continue to send a variety of friends, a wide variety of information, they often get quick response. by a pile of these messages can even be a plausible and real, more vivid impression of the characters, making the virtual social networking is different from showing the true and lively social atmosphere. such a pure design ideas, and gradually promote the customary social environment provided by the happy, habits slowly settling to rely on.
these principles fairly simple, but easier said than done, as one to carry out in the end if the focus is even more admirable. especially for the background of the product to a lack of resources said enviable core strengths is not usually one or two golden idea, but it is in the right direction, more determined than others do, completely in place. the final accumulation of experience and brand on the way ahead.
So what is it short board happy?
probably in early 2009, Uncle Ray asked me, you are so like fun, do not you think it is a shortcoming of the product? I did say happy only its own folly, it had a number of people in the tired, the Saran left.
the past, I used to have a 25:75 happy the thick judgments. that came to 100 users happy, 25 month stay, 75 people were tired and left. But 100 people in the first two weeks of infection will be subject to social games, an average of 3 from further development around a new user, the result is no doubt in great quantities: the loss rate is very high, can be continuously to have a lot of new blood input, for a long time to maintain the total flow and the continued growth of active users.
enriched component with fun and social game playable increases, the 25:75 ratio has become the past. not only reduce wastage, and many have left the old users because the new component will attract and return more robust user structure. Even so, the sword of Damocles. This means that it maintain a stable level in the game playable on the freshness and new components, not long-term stability of the Road. by the constraints of social situations. do not seem to open several restaurants and movie theaters, we never in contact with like.
then straightforward point that the lack of sufficient user base happy nature, to social stability, among them More from the continuously updated interactive driven components. If you do not push a fresh application in the background, and may be speechless. social atmosphere is difficult to grow naturally, depends on the artificial breeding, however, it is possible as long as manual mistakes, be silly, so users will be tired and leave.
cause this phenomenon, which is the thin, easy to boring, but the nature of the social exchange, academic point of saying that access to information and feedback. If you want to share sustainable, must be built on the basis of quality content, including user information and comments published are part of the content. Therefore, in an interactive system where the content should be important, action is light, which requires users to record life in the content component in the expression of attitude, reflecting his social side, so as to stimulate the same quality of feedback .
annoyed that the fun is completely lost in the content component of the game components unrestrained imagination. almost all of the contents of the components seem banal and simple, there is no lack of for the poor. makes the corresponding published, read and comment in the weights of user behavior in large low.
in the current choice of 42 fun component, according to a rough classification, content type components for the 13 individual functional applications 7, 22 entertainment components months. The heavy game, the attitude of light released can be seen. This may be based on the user attack from the break. social networking site happy to guide users to publish content, lack of creativity, had to rely on in the game, action, little more than the topic.
single user behavior in response to the risk log Zhuantie happy enhanced functionality, through the clever way to expand high-quality content dissemination. This move does alleviate the the user's original. Results for the content of communication topics and even less, after all, is not a subscription platform fun ah!
subscription platform or as a game platform, both mean abnormal development of the road, users can not contribute to the between quality, sustainable communication mm and this is precisely the foundation where the century-old social networking site.
happy that we can learn from what?
staff for a product, the fun in the delicate, sophisticated products, excluding details of their number. But no thing of value, focusing instead to copy just fine. I care about is happy to observe user behavior, derived from certain patterns and trends.
the following, listed in this area I summarizes some of the ideas and symbols to mark section of this.
what kind of user favorite play fun?
answer may hurt a lot of people love to play fun Mensao users.
Mensao this Words are divided into two parts, the first is bored, lonely, introverted, inner loneliness in modern society is almost a kind of public status. The second is the show, which is unwilling to loneliness, spiritual hope that other people's comfort. They only fled the scene face to face, on the Internet can reduce the sense of distance between people, for their heating. take the initiative to promote the exchange of social networking products naturally become their favorite.
as a counter-example, in the real Communicative active life full of outgoing people (other than a desire to talk), both the lack of loneliness, but not through the trouble and time-consuming distraction from these social networking sites to loneliness. They are pure fun entertainment needs, and to the theme of the game, playing to bored to forswear, the slow pace of the trivial asynchronous communication without the heart of nostalgia.
what the most popular social game in the fun?
just mentioned four core elements, but not all. I have been very hard to sum up rules, but I totally own social game without love, there is no way for an immersive experience. only if observed from the outside, there are two very important.
The first is the game props to arouse the user's life, resonate strongly. appeal. certain specific sections of the mansion for us, too empty, the lack of obscenity space. So why the garden and pond are up fire it? One explanation is that this wake-up call idyllic city people dream of hh The answer is for reference only.
second is how to control the game's life cycle. a severe social games, playing two weeks at its worst, which naturally is not good, but whether the longer the game is good? I think it may not. long, endless social game easier to make people tired, while complaining about, while they could not bear to let go. so may wish to set a reasonable limit (eg 2-3 months), and through appropriate follow-up frequency of update, and continuously induced short-term return of the old users, bringing a better pace of play.
users love the fun kind of content you published?
this problem are susceptible to their friends where the sampling network interference, but I often to step on a stranger's home, pay attention to observe their head, the various components behind the numbers, trying to get an objective point of the results. concluded that the record / log / poll numbers are very little behind; photos may be behind the three-digit but nothing could every week to take pictures; only truth and Zhuantie numerous. So what gives?
and open compared to the original topic, the user is more inclined to participate in the guidance issued by the acts of being. Most users do not did not speak of the desire, but do not know what to say this, not good at recording and expression. this time to pull him to speak if someone took him in, he can also play a very High.
most representative components of this view is undoubtedly the truth or dare. the intention of developing it may encourage users to tell the point of interesting things with each other, eventually evolved to the subject of a question and answer dialogue. I have underestimated this component the potential that the user can not be self-psychological preparedness social networking sites to a spit Zhongchang, judgments are right, I did not realize it even in the form of questions and answers to sally rebirth. and it's hot, which reflects the user is willing to follow the state accept trying. ; may be the most likely one idea, but the poor quality of this component is simply infuriating. resulting product itself does not assume the duties of their hosts, but the emergence of a large group of specialized households polls, launched Zhuantie specialized households , passion.
behavior in the content published, users also obsessed with a simple way to express their views attitude, making the vote a staggering heat almost to the point. I'm understanding is that this is users to the world, of course, more to your friends to describe their individual way. not so much out of a personal standpoint, as it is their personality profile. It also was published based on a responsive , with others, launched with the topic, tell the world: When happy and fast interactive
my colleagues in the spread after a female colleague told me that she no longer write a blog, and transferred happy to write the log. I asked her, the blog traffic is it not more than Happy higher? she said, is ah, but always felt too heavy to blog, by the people watching, have to get some interesting words come out dare publish. but very easy on the happy, only then will be dozens of acquaintances see the difference between written and then a short and then do not care, typing without a brain.
fact, I am also such a state. I'm happy to write the log of 30 million words, but there are emboldened to move up in less than a blog half of them. In my view blog is a personal business card, only a formal, quality of work published, and my public image bundle; happy to write the log, but only exchanges between acquaintances, whims and is more like emotional catharsis. An obvious example is the average number of words happy log less than the very many blog entries, and many people even log as a more than 140 characters, you can record to look at the life segment.
social logs and Notes issued, although the same interface, but the difference showed entirely different. to write articles are few people who are proud, happy atmosphere of ease border broaden the user base, making it hands from the blog on to grab more market share.
users in this battle, happy content, another advantage is the speed of response. It is clear that the content of the feedback delivered faster, more easily released by the formation of benign reflex. I made a blog post, hits triple digits, probably several days before anyone comments. the same content sent in the fun, the visitors only a few people (not many of my friends happy), usually in the 4 hours will be able to see the new comment notification. This is because the information flow under the influence of users to increase the frequency of visits happy and harmonious social atmosphere is also more willing to make another argument between acquaintances. happy is more feedback on Induction occurred close to a friendly chat with Bowen's referred to a rare height. It first reference to improved hanging back, in order to facilitate dialogue and response style experience (I have another one devoted to the analysis of product research); then comments and copy all the contents of reply comments to the message center restore the dialogue scenes, easy navigation and operation more clearly; Finally, the creation of a blockbuster-style news tips fun way.
all the pay is worth the price. Message Center to receive information feedback, the high efficiency of the feedback response information synchronization to improve the efficiency of user feedback and will, like a well-functioning airport, so vital to smooth exchange of quick links.

pros and cons of open platform over the past year, 51 opened, the school opened to conditions have opened up even QQzone, only happy network closed-door policy, such as Laosengruding. Do not mean an open platform with advanced Internet productivity up?
on this issue, I did not technically say, had from the product management point of view to talk about. Basic can be sure of is that no new products for social openness of such strategy, it faces the following two questions:
1, to establish its own products and stable temperament Before, if third-party interference with this temperament, how to do?
2, when the network of personal relations expand to a critical value before the third-party applications if a single component dilute the density friends, how do? < br> The first problem is not exaggerating. products early stage of a wide range of services is not required, but the purpose of clear direction to guide their development of quality services to enhance their brand image. For example, if a lot of games this time component joins the happy, it will strengthen it as a gaming platform features mm tantamount to quenching thirst with poison. and be happy now needed content components, due to the complexity of the distribution of benefits, crashed into a high-quality third-party applications like the Like misty lottery. In other words, not sure third-party applications can be happy and his act in unison, but worried by its drag.
before the second question, although the total amount of up to tens of millions of users, but a good single user Friends of the percentage of the network is still active is not high, too many new components will allow active friends diluted and difficult to gather together to interact. interaction weakened the new component will also dragged into the abyss of death. According to statistical data on foreign , Face ...