Web2.0-- gave birth to another spring of the Internet

 Web 2.0, in the past year may still be a new term, a time when it broke out as the Internet, like nuclear weapons, and an irresistible tendency to burn the whole Internet, the heat does not pressure on the current super-women. You may be on Web 2.0, Concepts do not know much, but one that sohu blog, Baidu Encyclopedia specific application of these Web2.0, I believe that its loyal fans certainly unusual. I said, the Internet Web 2.0 changes the detonation of the new tricks is an opportunity not a bubble, it will gradually infiltrated into the real world to the Internet, the value of the individual referred to an unprecedented level, the Internet is affecting the changes in every aspect of society.
mmWeb2.0 evolution of the Internet has been Web1.0 era can be said to be a .0 era, the users, the Internet is only one to provide information to people to read and download the platform. users in Web1.0 age group is only a vague synonym for it.
Speaking of Web2.0, I think 2000 represented in the technology-heavy Nasdaq stock market crash, Dougherty Web2.0 proposed changes in the concept of the Internet exploded, the original top-down control of resources by a small number of centralized control-oriented Internet system, and into a bottom-up by the collective wisdom and strength of the user-oriented Internet system. According to February 23, 2006 issued by the China Internet Association, applications, such as blog, RSS, social network, respectively, 71.9%, 34.4%, 14.2% of users used, see Web2.0 in China have been mm of people-oriented, the birth of the Internet change another spring
personal Internet
I remember American sociologist Irving Goffman has this to say b, he said people of the region shows front and back of the points. ongoing performance front is the one where the background is the show to prepare for the reception, do not want the audience to see the place. people behave in the foreground and the background is not the same. in Web2.0 era, whether it is for blog activities, or participate in Wiki writing, or use social bookmarks or SNS, there is the background for the individual acts of reception of the trend, which allows more and more real information will show up on the stage of individuals, the Internet will become increasingly personalized popular. Web2.0 applications, is not only a personal and social communication interface, or a social bond, is to absorb and integrate the individual receivers of social energy, but also the individual energy amplification for the social energy converter. < br> The real virtual world in the Web2.0 community
communication network does not require the user must use real information up, but if the existence of the user's registration information is false, then he will lose the convenience of the network. If Users fill out a false name, then his friends will not be able to find him in the network, the size of the circle of his communication will be limited, even when used false information to be found, he is likely to be community . Since the real user identity, people communicate through the network becomes increasingly real. Web2.0 Era blog embodies the individual-centered communication. In the blog, Bo Lord personal information, views and other content distribution out users can directly access the blog and bloggers to participate in the discussions, which formed a virtual face to face dialogue, different from the past for clues to what the anonymous discussion of the discussion through the blog platform, you can keep the discussion more clear who the other background and perspective, so that enhanced communication and targeted and efficient.
authenticity of the time has come, the traditional exchange of the virtual world and real life tends more and more integration, virtual social reality is the future of the Internet direction of development.
The rise
blog marketing blog marketing, there are two forms, one with high traffic blog in placing advertisements on their products to increase user attention. Second, enterprises set up their own blog, and users to communicate, promote its products. the information shows that, by 2006, the United States 70% of the Fortune 500 companies are beginning to try a corporate blog. such as the Oracle of the podcasts and blog community programs. blog marketing in to the user experience to create a variety of different At the same time, a good brand and the product passed. As viscous characteristics of the blog, take the initiative to attract customers over the formation of the continuous interaction and exchange of information transfer, to a good marketing results.
promote the traditional media development
in Web2.0 era, the network society becomes more democratic, free. information publishing and dissemination has become very easy and convenient, this can not help the traditional media industry have a certain impact. to blog for the cases, as a new type of media communication, the traditional media there is a competition. blog achieve unprecedented interactivity. Traditional media is top-down, the report process steps complicated, lengthy process, the effectiveness of information very low. In contrast, the blog is a bottom-up information release, any person, any time, any place can publish information, and blog content and very rich, to meet the needs of the audience at different levels, which greatly improves the speed of information dissemination and information sharing. blog and traditional media competition, and promote the development of traditional media, new technology and enhanced the interaction between new media, blog areas of the media intervention, and promote the traditional media development.
civilians
traditional network of information exchange under the conditions of elites control the media, political, economic and social key aspects of the voice, the voice of ordinary people's voices were lost in the elite under the greatly inhibited the exchange of information. Web2.0 is the arrival of the main sources of information shaken. the Wiki as the representative of the grass-roots collaborative creative platform to obtain the right to speak. Wiki Wikipedia draw in the opening editorial content the open source community purpose, each reader is both a creator who is also the sharing of information. Since the transformation of the role of the main body of information, the network continues to the network as the main access to information at the same time, the output of the network to give more features, will go through the network main identification, understanding, filtered information as new information dissemination in the network to form the information output of several additional consciousness, strengthening the quality of information exchange, improved information exchange activities.

self-organization of network information The core concept of Web2.0 era is personalized, self-organization, emphasizing human-centered information transfer mode, the user using the network information according to their habits, preferences and needs to selectively implement personalized information organization, networked information self-organization. Tag support information technology is an effective tool for self-organization. If Douban Tag is the technology for good and popular with users of the Web sites, in Douban.com online, users can read their own books, read movies, listening to music to comment on, and these books, movies, music, reviews define your own label, according to their own preferences to organize web sites. Users can also view other user-defined labels, looking for like-minded partners and through user-defined label to view the site's content, according to their favorite way to browse the site information.
personal information in the network self-organization among the general rule does not mean disorder, but the entire Internet information The classification is at the top level based on the classification of logic, such as the information is divided into books, music is a big category. As more and more users to find a common definition of the classification, an effective, easy to use, close to the Users will be living in the classification of information is organized for the Internet to bring great change.
Web2.0 reflects the emergence of the Internet e-business model, means of communication, marketing methods, and efficient knowledge sharing are undergoing change, we can say, Web 2.0 has opened up the birth of new vision interactive network media, the Internet gave birth to another spring.